Håkan Johansson
Professor
The logics of digital advocacy: : Between acts of political influence and presence
Author
Summary, in English
A growing body of research highlights how the Internet and social media offer new platforms for advocacy. This article contributes to the debates on digital advocacy by combining interest group and social media studies and present the notions of digital access politics, digital information politics, and digital protest politics for a comprehensive analysis of digital advocacy. Based on a netnographic study of two highly different advocacy groups working with workers’ rights in a Swedish context, we find that online and offline activities are highly interconnected. While previous studies have largely focused on how groups gain political influence, present digital advocacy is much more oriented towards gaining political presence through social media. The article proposes that future studies into advocacy in the digital era needs to study acts for political influence and acts for political presence as intertwined or even as two sides of the same coin.
Department/s
- School of Social Work
Publishing year
2019-02-01
Language
English
Pages
1528-1545
Publication/Series
New Media & Society
Volume
21
Issue
7
Document type
Journal article
Publisher
SAGE Publications
Topic
- Sociology
- Media Studies
Keywords
- politiskt inflytande
- närvaro
- advocacy
- netnografi
- protest
- sociala medier
- arbetarrörelse
- Sverige
- media
- online aktivism
- advocacy
- social media
- protest politics
- interest groups
- information politics
- lobbying
- access politics
- netnography
- presence
- Sweden
- labour movement
Status
Published
Project
- Internet´s transformative potential: Trade unions organizing under new circumstances
ISBN/ISSN/Other
- ISSN: 1461-4448