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Håkan Johansson. Foto: Patrik Hekkala

Håkan Johansson

FD | Professor

Håkan Johansson. Foto: Patrik Hekkala

The logics of digital advocacy: : Between acts of political influence and presence

Författare

  • Håkan Johansson
  • Gabriella Scaramuzzino

Summary, in English

A growing body of research highlights how the Internet and social media offer new platforms for advocacy. This article contributes to the debates on digital advocacy by combining interest group and social media studies and present the notions of digital access politics, digital information politics, and digital protest politics for a comprehensive analysis of digital advocacy. Based on a netnographic study of two highly different advocacy groups working with workers’ rights in a Swedish context, we find that online and offline activities are highly interconnected. While previous studies have largely focused on how groups gain political influence, present digital advocacy is much more oriented towards gaining political presence through social media. The article proposes that future studies into advocacy in the digital era needs to study acts for political influence and acts for political presence as intertwined or even as two sides of the same coin.

Avdelning/ar

  • Socialhögskolan

Publiceringsår

2019-02-01

Språk

Engelska

Sidor

1528-1545

Publikation/Tidskrift/Serie

New Media & Society

Volym

21

Issue

7

Dokumenttyp

Artikel i tidskrift

Förlag

SAGE Publications

Ämne

  • Sociology
  • Media Studies

Nyckelord

  • politiskt inflytande
  • närvaro
  • advocacy
  • netnografi
  • protest
  • sociala medier
  • arbetarrörelse
  • Sverige
  • media
  • online aktivism
  • advocacy
  • social media
  • protest politics
  • interest groups
  • information politics
  • lobbying
  • access politics
  • netnography
  • presence
  • Sweden
  • labour movement

Status

Published

Projekt

  • Internet´s transformative potential: Trade unions organizing under new circumstances

ISBN/ISSN/Övrigt

  • ISSN: 1461-4448