Economic Elites in the Climate change transformation

Practices, justifications and regulations of unsustainable lifestyles in Sweden

The wealthiest 10 percent of the world’s population are responsible for nearly half of global consumption-based emissions. Their influence, however, goes beyond their personal carbon footprint. Through their lifestyles, they set trends that others aspire to, driving even more unsustainable consumption. This project investigates how economic elites shape norms related to sustainability, justify their wealth, and react to growing pressure for change.

Collage of pictures connected to climate changes. — Photo: Ibrahim Boran, Markus Spisked, Matt Palmer, Nate Johnston and Viktor Ritsvall, Unsplash.

In this research project we analyze media portrayals, public attitudes, and policy options to understand how elite influence can be redirected toward sustainability.

The project aims to rethink power, privilege, and climate responsibility in times of transformations toward sustainable societies. It is structured into four work packages (WPs):

WP1: Rethinking Elites in the Climate Crisis

Who holds the power in the fight against climate change? This work package explores how economic elites influence both climate policies and societal norms. By combining research on elite power with sustainability studies, we analyze how the rich justify their lifestyles and respond to climate pressure. Through expert workshops and literature reviews, we redefine what it means to be an elite in a world facing ecological limits.

WP2: How the Media Shapes Elite Climate Narratives

What stories are told about the wealthy and their role in the climate crisis? This work package analyzes how economic elites are portrayed in the media and how they present themselves. We study mainstream news, exclusive lifestyle magazines, and interviews with high-income individuals to uncover the strategies they use to justify their wealth and consumption. By understanding these narratives, we seek to understand if and how economic elites can turn into role models for a greener future.

WP3: Public Opinion on Wealth and Sustainability

Do people believe extreme wealth is a problem for the climate? This work package investigates public attitudes toward economic elites and their lifestyles. Through a large-scale survey, we explore whether wealth is seen as a privilege or a responsibility, and how – if at all - people think it should be regulated. By studying these opinions, we provide insights into how societies can shift towards being fairer and more sustainable.

WP4: Policy Solutions for a Sustainable Elite

Can the rich be part of the climate solution? This work package brings together researchers, policymakers, business leaders, and civil society to discuss concrete strategies. Through policy forums, we explore ways to regulate elite lifestyles and redirect their influence toward sustainability. The goal is to develop bold yet feasible policy proposals that help reduce emissions while addressing social inequalities.