Javascript är avstängt eller blockerat i din webbläsare. Detta kan leda till att vissa delar av vår webbplats inte fungerar som de ska. Sätt på javascript för optimal funktionalitet och utseende.

Webbläsaren som du använder stöds inte av denna webbplats. Alla versioner av Internet Explorer stöds inte längre, av oss eller Microsoft (läs mer här: * https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Var god och använd en modern webbläsare för att ta del av denna webbplats, som t.ex. nyaste versioner av Edge, Chrome, Firefox eller Safari osv.

Roberto Scaramuzzino. Foto: Patrik Hekkala

Roberto Scaramuzzino

Docent | Postdoc | FD i socialt arbete

Roberto Scaramuzzino. Foto: Patrik Hekkala

Membership in the digital era : Swedish trade unions’ use of Internet and social media

Medlemskap i en digital tid : Svenska fackförbunds användning av internet och sociala medier

Författare

  • Gabriella Scaramuzzino
  • Roberto Scaramuzzino

Summary, in Swedish

The aim of the article is to explore trade unions’ use of Internet and social media in communicating with members and to understand membership in the digital era. A point of departure is that new forms of relationships between individuals and organizations are on the rise as our present societies become more digitalized, which has changed how citizens interact, mobilize, and organize. Digitalization has been discussed as a driving factor behind membership decline and disengagement, but also as an opportunity to revitalize the labor movement. Drawing on theories on social movements, interest groups, and civil society organizations the article adopts a multi-dimensional perspective that understands membership as participation, resource, representativeness, and identity. It presents results from a qualitative study of two Swedish trade unions. The empirical data consists of documentation from websites and social media complemented by interviews with employees with knowledge about the unions’ Internet and social media communication. The results show that Swedish unions do not seem to be adapting to new technologies, rather using them as opportunities for strengthening and reviving membership without re-formulating its premises.

Avdelning/ar

  • Socialhögskolan

Publiceringsår

2020-04-09

Språk

Engelska

Sidor

43-66

Publikation/Tidskrift/Serie

Sociologisk Forskning

Volym

57

Issue

1

Dokumenttyp

Artikel i tidskrift

Förlag

Sveriges Sociologförbund

Ämne

  • Social Work

Nyckelord

  • medlemskap
  • Sociala medier
  • Fackförbund
  • civilsamhället
  • Sverige
  • membership
  • trade unions
  • civil society
  • social media
  • Sweden

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 0038-0342